BURST IN THE NEWS


Burst Launches the New Bubble Gallery Page

Burst Launches the New Bubble Gallery PageJune 22, 2018

Our new, embeddable Bubble Gallery page combines the best of both worlds by offering viewers the ability to consume user-generated content (UGC) and upload their own as well, all from one central location. When uploading a Burst “Bubble”, customers are given the ability to choose the start and end time and easily display approved media making the publishing process frictionless. Once a Bubble is created, viewers can then view other content or upload their own to any bubble of their choice by clicking on any of the various “Add Media” buttons. Additionally, our unique design allows ads to be served programmatically or exclusively to the Bubble Gallery, allowing customers to sell sponsorship packages that integrate into their UGC narrative and provide brands with 100% ownership of the page. Click here to learn more.

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Burst Launches a New Burst Widget Page

Burst Launches a New Burst Widget Page May 24, 2018

The new Burst widget page has increased the user experience by incorporating features into the mobile-centric design such as ad-integration, easy embed code and customization as well as curation capabilities. This widget page allows viewers to easily engage with the bubbles from liking an image, sharing it with friends to even submitting their own content. It also allows customers to easily customize the page by adding their brand, control the displayed content by accepting or rejecting submissions, and monetize their acquired content through the simple ad-integration capabilities. Click here to learn more.

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Burst Helps Boston Properties Increase Engagement with Mobile Video

Burst Helps Boston Properties Increase Engagement with Mobile VideoMay 15, 2018

Understanding the value of video as an engagement tool, Boston Properties turned to Burst to help navigate the sometimes unclear path to deeper engagement with mobile video. Boston Properties now uses Burst to engage with their consumers and employees through video. Burst gives Boston Properties the ability to deploy their marketing team with just a few smartphones to capture content from their many retail spaces and construction sites all around the Boston area. All of the captured content is organized in the cloud where BP’s marketing team can use Burst’s smart curation tools to manage and make decisions about the content. This allows Boston Properties to be able to share retail store showcases with their consumers or training videos on sustainability with their employees in near real-time, making Burst an essential communication tool. Click here to learn more.

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CUSP Show Podcast Episode 80: "The Sports Tech Serial Entrepreneur: Bryant McBride"

CUSP Show Podcast Episode 80: "The Sports Tech Serial Entrepreneur: Bryant McBride"Aug. 21, 2017

On August 24th, Bryant McBride joined the CUSP Show to discuss his thoughts and ideas surrounding the intersection of sports and technology. The CUSP Show is produced by staff and students of the Columbia University Sports Management program and is hosted by faculty members Joe Favorito and Tom Richardson. In this particular episode, McBride discusses with Tom and Joe his opinions on a lot of the most pressing issues in sports tech. McBride specifically discusses his experiences at the NHL and the “Bundle of Life Chances.” This “Bundle of Life Chances” is what has shaped his current experiences and entrepreneurial ventures. McBride is extremely passionate about what he does and wouldn’t do it otherwise. He came to a realization while at the NHL. McBride genuinely wants to problem solve. Burst, McBride’s 7th startup came to fruition from his Mom. She genuinely wanted to see videos of her children and grandchildren doing what they love. He then envisioned ‘snapchat for families’ which has morphed, changed, and has been built up over past few years. Burst now enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT, digital and social platforms at low-cost. Burst’s technology allows reporters, viewers, fans – anyone with a smartphone, a point of view and a subject to record – to get their video into live or curated media streams seamlessly without requiring the download and use of a mobile app to participate. For media companies, live event venues, brands and marketers, this means fresh and compelling content that is rights-controlled and readily monetized with no workflow disruption. Burst is the only solution that gives companies complete control of their content and a defense against social media cannibalization that allows them to build new revenue streams from their content. Listen to the full podcast here.

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SVG Sit-down: Paul Levy on the Social, Video and OTT Revolution

SVG Sit-down: Paul Levy on the Social, Video and OTT RevolutionJune 30, 2017

Easy integration with Avid, Adobe key give Burst a market advantage
When Burst came onto the scene the social video scene was in a relatively nascent stage when it came to its use within a professional video production. One of the reasons?
There was no simple means to get content from a device like a cellphone and then directly on to air. The Burst platform changed all that, creating a mechanism to allow for user generated content to be passed directly into editing and replay systems that are at the core of a TV production. Today the company works with companies like NESN, Sinclair Broadcast, MTV, TSN and more. Paul Levy, COO and co-founder, offers his thoughts on the current state of Burst, its latest offerings, and social video.

Burst was a trailblazer when it comes to integrating content captured on a mobile phone or device within a live broadcast. What do you see as some of your advantages in the marketplace compared to the competition?

The Burst key advantage lies in our ability to deliver an end-to-end solution for easily integrating mobile video, either user-generated or controlled, into almost any platform, from live events to broadcast to digital. Looking specifically at live sports applications, our ability to cleanly integrate into editing suites like Avid and Adobe, as well as outside broadcasting truck ecosystems, is a leading differentiator. From capture, to rights management to the ultimate delivery of video on the customer’s platform of choice, Burst gives customers far greater control over their content which leads to easier and richer monetization, as well as a significant boost to brand safety.

Real-time Commercial seems like a very cool offering in a world looking for fresh new approaches to advertising. Can you discuss how that came about and what the reaction has been?

The average video consumer is inundated not only with programming choice but also a myriad of advertisements in many forms. What we recognize is that the world doesn’t need more ads, it needs better ads and ads that engage and give consumers a reason to pay attention. Real time Commercial delivers a level of authenticity and consumer engagement that no one else does today. The reaction from our agency partners and their clients, as well as direct discussion with brands, has unlocked a wave of creativity in how to deploy the RTC technology and you’ll be seeing the results in the next few months.

And obviously the OTT market is also expanding your opportunities to help organizations enhance an offering. Where do you see Burst fitting into the OTT content creation marketplace. The OTT potential is endless. In the last six months we’ve partnered with some top tier media companies, like Time, Inc., to bring participatory OTT to the fan experience. Burst allows viewers to deliver via mobile video directly through the media company’s existing OTT platform, just as we have done recently with OTT programs like Survivor Fan Forum, The Grammy Awards, and The Mamarazzi. The OTT market is evolving quickly and is an excellent environment for viewer engagement, which is what Burst does well.

You also have plenty of great partnerships. What are some examples of how those help users get the most out of the Burstplatform? And how can new potential partners get in touch?

Basically, we engage with great partners so that our customers can better engage with their audiences. We currently have direct integrations with Adobe, Avid, Evertz, EVS, and NewTek. And our Avid Alliance partnership is an excellent example of how two companies can work together to the benefit of their combined user base.

By seeking out the leading companies in the video industry and working closely to integrate Burst into their environments, we make it easy for customers to jump start their mobile-video capabilities in a way that is fast, simple and immediately productive. We are always on the lookout for the next great partnership and potential partners should feel free to connect with us on our web site at www.burst.com.

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Indy 500 Utilizes the Burst Platform to Increase Fan Engagement

Indy 500 Utilizes the Burst Platform to Increase Fan EngagementJune 7, 2017

Over Memorial Day Weekend, the Indianapolis Motor Speedway (IMS) used Burst to collect more than 1,000 photos and videos at a host of events leading up to and throughout the Indy 500. Promotions with calls to action were placed on video “big boards” inside Indianapolis Motor Speedway and across IMS’s social channels encouraging race fans to submit video of their Indianapolis 500 experiences. Highlighted in these videos are examples of the ‘Big Board’ call to action asking for fan submissions, and the resulting fan engagement through using Burst.

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People TV and Burst Reinvent the Way Fans Engage with their Favorite Shows

People TV and Burst Reinvent the Way Fans Engage with their Favorite ShowsJune- Aug. 2017

People TV is leveraging the Burst platform to reinvent the way television programs interact with their fans and viewers. By using Burst, fans can send in their questions and thoughts to the link provided by the program and be shown on TV instantly. Currently programs such as PEN’s ‘Fan Forum: Survivor’ and ‘Mamarazzi’ have been successful in using this platform to increase fan engagement and facilitate unique conversations driven by what the fans want to know tailored to each individual show. Specifically, the 6 part series of ‘Mamarazzi’ allowed moms to ask questions to celebrity moms and share their stories to allow the thousands of viewers to have the chance to participate in a live interview. While on the other hand, the 12 week series of ‘Fan Forum: Survivor’ PEN received over 300 videos of viewers discussing the latest plot twists and surprises from ‘Survivor.’

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Burst Achieves Avid Platform Certification

Burst Achieves Avid Platform CertificationFeb. 27, 2017

By SVG Staff

Burst, the mobile video technology company that enables broadcasters, media companies, rights holders, and brands to instantly deliver mobile video to broadcast, OTT, and digital, has completed Avid Platform Certification.

Using the Avid Connectivity Toolkit, Burst and Avid collaborated to build a clean, effective connector between the Burst mobile video platform and Avid Media Central. Click here to read more

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Avid Platform Certification Assures Smooth Connection Between Burst Mobile Video and Avid Media Central Platforms

Avid Platform Certification Assures Smooth Connection Between Burst Mobile Video and Avid Media Central PlatformsFeb. 15, 2017

BOSTON– Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced that has completed Avid Platform Certification.

Using the Avid Connectivity Toolkit, Burst and Avid collaborated to build a clean, effective connector between the Burst mobile video platform and Avid Media Central. Now, mutual customers are assured of a simple and painless connection between the platforms and that each will work as designed to streamline the integration of mobile video into an Avid production workflow.

Earlier this year, Burst announced its acceptance into the Avid Alliance Partner program and resulting inclusion in the Avid Connectivity Partner roster. The Avid Connectivity Partner Program offers a full range of resources designed to help developers and their organizations connect their media solutions to the MediaCentral Platform. These include the Avid Connectivity Toolkit, and professional and solution certifications. The Burst mobile video platform enables Avid customers to acquire video content from media teams, fans or followers and seamlessly integrate that video into Avid workflows for play-out to broadcast or post-production editing. The Burst Connector Module will work directly with Media | Director and the MediaCentral | UI Toolkit.

“Partnership with the leading technology providers in the industry is a critical element of our strategy to make Burst a must-have partner for any organization looking to easily add mobile video to production workflows,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Certification by Avid, a true industry leader, will allow us to show mutual customers just how easy it is to significantly reduce production time and expense for both curated video and user-generated content by integrating the Burst platform with Avid solutions.”

“Avid sets the bar high for Certified Partners because we are committed to delivering an industry-best experience for our customers,” said Alan Hoff, Vice President, Market Solutions, Avid. “Burst has met that criteria, and we’re confident that, together, we will help our customers incorporate mobile video seamlessly into their workflows giving them access to a new, cost-effective world of video content.”

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst on TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.

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Media Contact:
Message & Medium (for Burst)
Chris Nahil
chris@message-medium.com
617-529-6126

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Burst is powering the People/Entertainment Weekly Network fan video submission for the 2017 Academy Awards

Burst is powering the People/Entertainment Weekly Network fan video submission for the 2017 Academy AwardsJan. 29, 2017

SAG Awards red carpet live stream: Watch the PEOPLE and EW pre-show

You don’t need to fly to Los Angeles to catch at all the best red-carpet moments at the Screen Actors Guild Awards.

PEOPLE and EW are hosting the official live pre-show celebration of the SAG Awards on Sunday in partnership with TNT. PEOPLE, EW & TNT’s SAG Awards® Red Carpet Live will start at 5:30 p.m. ET/2:30 PT from Los Angeles to New York — and we’re live-streaming it all. Click here to read more

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New England Sports Network and Burst Extend & Expand Commercial Relationship.

New England Sports Network and Burst Extend & Expand Commercial Relationship.Dec. 2, 2016

By SVG Staff

Burst has reached a new contractual agreement with New England Sports Network (NESN). Under the new agreement, NESN will expand its use of the Burst platform beyond in-game and home viewer fan video. Currently, NESN is using Burst for its Backyard Ballparks and Brick’s Backyard Rinks promotions in which fan video is submitted from viewers to show off their prized backyard creations. Those chosen as the best home parks and rinks are eligible to win visits from NESN’s Red Sox and Bruins announcers. Click here to read more

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NESN to Expand Use of Burst Mobile Video Technology in Broadcast and Digital Applications

NESN to Expand Use of Burst Mobile Video Technology in Broadcast and Digital ApplicationsNov. 30, 2016

BOSTON– Burst, the mobile video technology company that enables broadcasters, media companies, brands and rights holders to instantly deliver mobile video to broadcast, OTT and digital, today announced that it has reached a new contractual agreement with New England Sports Network (NESN). Under the new agreement, NESN will expand its use of the Burst platform beyond in-game and home viewer fan video.
Currently, NESN is using Burst for its Backyard Ballparks and Brick’s Backyard Rinks promotions in which fan video is submitted from viewers to show off their prized backyard creations. Those chosen as the best home parks and rinks are eligible to win visits from NESN’s Red Sox and Bruins announcers. Burst also enables NESN to incorporate video reactions from their dedicated fans across New England into game broadcasts in near real-time.

NESN is now extending the use of Burst to non-event, original programming, allowing viewers to create on-air content and opening the door to new revenue and sponsorship opportunities.

“Burst has opened a new vista of fan engagement for NESN and the industry,” said Joseph Maar, Vice President of Programming & Production, Executive Producer, NESN. “The ability for fans to make themselves become part of a Red Sox or Bruins broadcast, effortlessly with Burst, gives viewers the opportunity to engage with our telecasts and turn personal media devices into social engagement on television. Beyond traditional social media concepts, we are currently co-developing new ideas with Burst to extend fan engagement and create new business opportunities.”

“As NESN takes full advantage of the Burst platform, the network will uncover a rich new source of rights-controlled content that not only helps boost fan engagement but is easily monetizable,” said Bryant McBride, Founder and CEO, Burst. “NESN has been a great partner and customer of Burst for several years and we look forward to pushing the envelope of what is possible in terms of fan engagement for the network over the next several years.”

Burst and World-Class Partners
A key element in the Burst strategy is an easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video; social media partners like Twitter, Facebook and Instagram; OTT application developers; branding agencies and production houses all can easily integrate with the Burst on TV platform in a way that allows them to seamlessly integrate mobile video with their unique application. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.

About Burst
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and AccuWeather among others.

About NESN
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 10th Most Valuable Sports Business Brand in the World. NESN.com is one of the Top 15 sports web sites in the U.S. and recently launched NESN Fuel, an automotive enthusiast, car buyers, and racing fan website. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

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Media Contact
Message & Medium (for Burst)
Chris Nahil
chris@message-medium.com
617-529-6126

NESN
Gary A. Roy groy@nesn.com
617-927-1307

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The Future of Media is Quietly Being Plotted in Boston's Financial District

The Future of Media is Quietly Being Plotted in Boston's Financial DistrictNov. 23, 2016

By Kyle Scott Clauss

If you were to guess where the future of media was being devised, odds are an office four floors above Howl at the Moon would be low on your list. But there, high above that raucous Financial District watering hole and dueling piano joint, the team at Burst is hard at work changing how traditional broadcasters think about mobile, user-generated video—as a lifeboat, rather than a 40-foot tidal wave fast approaching. And major players are taking notice. Click here to read more

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Burst CEO Bryant McBride on the company's "Watch the Vote" Campaign

Burst CEO Bryant McBride on the company's "Watch the Vote" CampaignNov. 8, 2016

Bryant McBride, CEO, Burst discussing a mobile video platform to broadcast American voters across the country at local polling places on Election Day and Susan C. Schwab, Professor Public Policy University of Maryland, discussing why it has not been an encouraging campaign for trade. Click here to listen to Bloomberg Markets: Election Impact on Trade, Voter Videos

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Boston startup, Burst gives 'poll watchers' a whole new meaning

Boston startup, Burst gives 'poll watchers' a whole new meaningNov. 1, 2016

Boston-based startup Burst is capitalizing on the tumultuous 2016 election as a way to showcase for its ability to connect news outlets with user-generated video. The mobile video company is partnering with Sinclair Broadcasting Group, one of the largest owners and operators of TV stations in the country, to encourage voters to film their polling places on Election Day. Sinclair’s stations will ask viewers to send in the videos using Burst, and will share the videos on air and online under the “Join Vote 2016” branding. Click here to read more

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Sinclair Broadcast Group to call on voters to provide polling place video

Sinclair Broadcast Group to call on voters to provide polling place videoNov. 1, 2016

Television stations owned by Sinclair Broadcast Group will ask viewers to go to polling places on Election Day and capture smartphone video for news broadcasts or websites, to give audiences first-person voter accounts while putting “eyes and ears” on the contentious presidential election. Sinclair, the nation’s largest independent broadcaster, and the Boston-based mobile video company Burst announced plans Tuesday to incorporate viewer-generated videos into Sinclair’s election coverage. Click here to read more

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Burst and Sinclair Broadcast Group Announce “Join Vote 2016”

Burst and Sinclair Broadcast Group Announce “Join Vote 2016”Nov. 2016

“Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.” -Abraham Lincoln

Abe Lincoln knew a thing or two about contentious elections and his words from across the decades couldn’t ring more true than today. As we approach Election Day 2016, all of America and much of the rest of the world is watching closely to see not only the results of this year’s presidential contest but also to see our country’s behavior at the local polls during Election Day.

Burst and the Sinclair Broadcast Group (Nasdaq: SBGI), the largest television broadcaster and leading local news provider, are teaming up to deliver unvarnished views of American voters across the country at local polling places during Election Day. Both of the major candidates have set new lows in popularity, yet one will emerge victorious, as the country’s next President. Opinions of the candidates and their characters have dominated the political discourse and will reach a peak on Election Day.

Sinclair stations across the Nation will be ingesting viewer-generated video from hundreds of polling places through the Burst platform. These bi-partisan videos will be delivered through Sinclair’s political news coverage and updates throughout Election Day, both on air and over the local stations websites under the moniker “Join Vote 2016.”

“We are offering our mobile video platform for free for a limited time this election season to help keep democracy viable and transparent. Mobile video can provide ‘eyes and ears’ on a massive scale at polling places across the country which serves the integrity of the electoral process while also providing media organizations with authentic and immediate content,” said Bryant McBride, Founder and Chief Executive Officer, Burst.

“Join Vote 2016 is a unique opportunity for us to build upon viewer engagement in our local communities,” said Scott Livingston, Vice President of News for Sinclair. “The Burst platform has differentiated itself by being incredibly easy to use and early user-generated content results have been very encouraging.”

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcast Group, Fox Sports Australia, NESN, AccuWeather and Boston Properties among others.

Other news gathering organizations are invited to engage with the Burst mobile video platform through Burst’s 30-day free trial at http://contact.burst.com/watchthevote.

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Burst & Sinclair Team Up on User-Generated Election Videos

Burst & Sinclair Team Up on User-Generated Election VideosOct. 31, 2016

Mobile video tech company Burst has partnered with Sinclair Broadcast Group to broadcast user-generated video from hundreds of polling places, with the videos being incorporated into Sinclair’s election day coverage, and uploaded over local stations’ websites.

Sinclair, which operates more than 170 stations in 80-plus markets, will air the videos under the “Join Vote 2016” moniker, with both it and Burst aiming to show the mood of voters at local polling stations during one of the more contentious presidential races in history. Click here to read more

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Burst Joins Avid Alliance Partner Program

Burst Joins Avid Alliance Partner ProgramAug. 30, 2016

By SVG Staff

Burst has been selected to join the Avid Alliance Partner Program. Membership in the Alliance Partner Program forms the basis of an invaluable, multi-year partnership between Avid and its partners to deliver the most reputable and mission-critical products required by the industry’s most demanding customers. Alliance Partner membership is by invitation only, requires a rigorous certification process, and gives Partners access to the Avid Sales Network, a worldwide distribution, sales, training, promotion, and support operation. Click here to read more

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Sinclair Deploys Burst Across US

Sinclair Deploys Burst Across USJuly 20, 2016

Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, has announced that Sinclair Broadcast Group has agreed to deploy the Burst platform for user-generated content and Burst On TV (BOTV). Plans call for the deployment of the Burst solution to more than 50 television markets where Sinclair owns or operates television stations and the SBGI-owned Tennis Channel. Click here to read more

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Sinclair Broadcast Group to Deploy Burst On TV Across 50 US TV Markets; Nationwide Delivery of Mobile Video to Broadcast, Digital and OTT Solution Puts SBG in Vanguard of TV Technology

Sinclair Broadcast Group to Deploy Burst On TV Across 50 US TV Markets; Nationwide Delivery of Mobile Video to Broadcast, Digital and OTT Solution Puts SBG in Vanguard of TV TechnologyJuly 19, 2016

BOSTON– Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced that Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), the largest and most diversified television broadcasting company in the country, has agreed to deploy the Burst platform for user-generated content and Burst On TVTM (BOTV). Plans call for the deployment of the Burst solution to more than 50 television markets where Sinclair owns or operates television stations and the SBGI-owned Tennis Channel.

Sinclair’s roll out of the Burst platform started in the second quarter of 2016 and will continue for the balance of 2016. Each station will issue calls to action asking viewers to submit video of compelling moments such as sports events, breaking news, political and cultural happenings, or major weather events for curated broadcast on local news programming and for distribution on Sinclair’s digital assets. Thanks to Burst-enabled user-generated content (UGC), these stations will have a new inventory of great video content that is totally rights-controlled by Sinclair.

As the stations become familiar with the basic Burst platform, they will progress to Burst On TV. BOTV is the foundational technology and the only platform that allows customers to get video from any mobile device onto live broadcasts, OTT, digital networks or social media channels instantly without disrupting existing workflows and processes.

BOTV employs an easy to use point-and-click interface that allows journalists, consumers, celebrities – anyone with a smartphone, a point of view and subject to record – to get their video into live media streams seamlessly without requiring the download and use of a mobile app to participate. For media companies, live event venues, brands and marketers, this means fresh and compelling content that is readily monetized, giving broadcasters new sources of sustainable revenue from owned content.

“We are in a market today where consumers have a nearly unlimited number of viewing options,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Only Burst gives broadcasters like Sinclair the ability to quickly and cost-effectively build fresh mobile video content streams that engage the new generation of TV viewers, while also enabling a new source of revenue and actionable viewer data.”

“Burst is a unique opportunity for us to build upon viewer engagement in our local communities,” said Scott Livingston, Vice President of News for Sinclair. “The platform has differentiated itself by being incredibly easy to use and early UGC results have been very encouraging.”

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook and Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.

Burst On TV is available immediately directly from Burst. For more information and sales inquiries, contact Burst at 617-977-9500 or info@burst.com.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers
Sinclair Broadcast Group Deploys BOTV 3
around the world including Sinclair Broadcast Group, Fox Sports Australia, NESN and AccuWeather among others.

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Media Contact
Message & Medium (for Burst)
Chris Nahil
chris@message-medium.com
617-529-6126

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Burst Launches Burst for OTT and Burst User-Generated TV;  Industry-First Solutions Return Mobile Video Control and Revenue to Customers, Blunts Social Media Leakage

Burst Launches Burst for OTT and Burst User-Generated TV; Industry-First Solutions Return Mobile Video Control and Revenue to Customers, Blunts Social Media LeakageJuly 12, 2016

BOSTON– Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced Burst for OTT (BOTT) and Burst User-Generated TV (BUGTV).

BOTT and BUGTV represent a completely new approach for companies struggling to create low-cost, compelling content that can generate sustainable revenue sources in the rapidly changing TV and video environment. Burst for OTT is comprised of a set of APIs that broadcasters and publishers of any size can use to integrate mobile video into OTT applications making them more engaging and participatory. Burst User-Generated TV builds on the Burst technology platform and proprietary video search algorithms to find compelling content and stage it for insertion into new “TV” shows for broadcast or OTT applications.

Burst on TV unlocks the promise of OTT. Now, with the BOTT solution, broadcasters and publishers can maximize the engagement value of OTT by allowing viewers the ability to contribute to — not just consume – video content. OTT apps with a higher level of engagement create a far better viewing experience which drives downloads and helps build an inventory of fresh, compelling content for broadcasters and publishers. Burst’s API set makes for simplified workflows so that all of the benefits of BOTT are available with minimal ramp-up or disruption to existing production processes.

Burst User-Generated TV allows broadcasters of all sizes to effectively compete in the new TV universe. With BUGTV, for the first time broadcasters can create entire shows from user-generated video and integrate it with linear content at a fraction of the cost and time required for traditional productions. BUGTV is a fully packaged solution that combines the foundational technology of Burst on TV and the API set from Burst for OTT with Burst’s professional production, curation and branding services to deliver programming that is fully rights controlled and readily monetized. As a result, Burst for OTTprovides a new solution for building strong, sustainable revenue streams from fresh content that engages more deeply than traditional video.

“Burst is the only company that gives customers the ability to generate compelling video content at minimal production costs and make that content more appealing to viewers and sponsors. As a result, Burst delivers a TV experience unlike any that has come before,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “By dramatically lowering production costs and reducing production time while enhancing viewer engagement, Burst is creating mobile video solutions that help content-creating organizations navigate the new TV universe in which there are unlimited viewing options but few opportunities to drive maximum monetization of their own content.”

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who delivery technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to it their arsenal of content tools with ease.

Burst for OTT and Burst User-Generated TV are available immediately directly from Burst. For more information and sales inquiries, contact Burst at 617-977-9500 or info@burst.com.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.

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Media Contact
Message & Medium (for Burst)
Chris Nahil
chris@message-medium.com
617-529-6126

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Looking for User-Generated Content to Be Built Into Broadcasts

Looking for User-Generated Content to Be Built Into BroadcastsJuly 11, 2016

In recent years, traditional broadcasters have dabbled with the inclusion of user-generated content. A tweet here, a Facebook post there, maybe even a video if they’re feeling bold. Bryant McBride wants broadcasters to stop dabbling, and start making user-generated content an everyday part of their productions. “The production quality used to be a concern, always asking whether the footage was good enough, that we didn’t just want anything [broadcast],” the founder and CEO of Boston-based Burst, which specializes in mobile-to-broadcast solutions, said in a statement. “That wall has crumbled, quickly. The quality of the capture device in your pocket is such that it’s more than good, it’s the norm.” Click here to read more

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Burst Launches Burst On TV Platform and Burst Real Time Commercial Solution; New Technology Platform Enables Industry-First Solution for Instant Mobile Video Insertion into Broadcast, OTT and Digital Advertising

Burst Launches Burst On TV Platform and Burst Real Time Commercial Solution; New Technology Platform Enables Industry-First Solution for Instant Mobile Video Insertion into Broadcast, OTT and Digital Advertising June, 27 2016

BOSTON– Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced Burst On TVTM (BOTV) and Burst Real Time CommercialTM (BRTC).

Burst On TV is the company’s foundational technology and the only platform that allows customers to get video from any mobile device onto live broadcasts, OTT, digital networks or social media channels instantly without disrupting existing workflows and processes. Burst Real Time Commercial is the first business application for Burst On TV and a must-have for media companies looking to create more lucrative native advertising inventory for their broadcasts and for sponsors looking for new ways to differentiate and connect directly with consumers. Burst Real Time Commercial is built on the BOTV platform and bundled with production services, support and a rigorous customer success program. This packaged solution allows advertisers to easily create authentic and engaging advertising infused with real-time, curated user-generated content seamlessly delivered via broadcast, OTT or digital applications within minutes. The BRTC solution is the first of several upcoming Burst solutions based on BOTV that will allow customers to create, control and monetize video content more profitably than ever before.

BOTV employs an easy to use point-and-click interface that allows journalists, consumers, celebrities – anyone with a smartphone, a point of view and a subject to record – to get their video into live media streams seamlessly without requiring the download and use of a mobile app to participate. For media companies, live event venues, brands and marketers, this means fresh and compelling content that is rights-controlled and readily monetized with no workflow disruption. Burst is the only solution that gives companies complete control of their content and a weapon against social media cannibalization that also allows them to drive new sources of revenue from owned content. No longer will companies be forced to “rent” their content to social media networks and be subject to fickle partnership and
advertising arrangements that are not profitable and whose parameters historically have been subject to change.

“The communications universe is continually expanding and the number of video consumption options is unending. Today, the world seems fixated on live broadcast delivered via social media which engenders a poor viewing experience that can be akin to ‘watching water boil.’ Burst’s customers are clamoring for the speed of broadcast combined with the curated precision that ensures compelling content. The production companies, media companies and brands we deal with daily have a serious need for the ability to reduce production costs and find new revenue streams for their content which is not possible with the slate of ‘Live’ tools available today,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Only Burst delivers the ability to create, curate, control and monetize video content for delivery across the spectrum of broadcast, digital and OTT applications that brands desperately need today.”

“Burst’s new offerings serve as a conduit for brands and consumers to engage around shared passion points. Whenever that type of authentic, one–to-one interaction or dialogue is achieved, there are real and measurable benefits to both parties,” said John Finger, Director, Business Strategy, Horizon Media. “If you are a brand or media company capturing content around sports, broadcasts or live events, this technology is a logical addition to your content toolkit.”

Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who delivery technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to it their arsenal of content tools with ease.

How BRTC Works
Burst Real Time Commercial is a packaged solution that incorporates BOTV with world-class production support and deep customer service from Burst’s in-house team of video professionals who are solely dedicated to ensuring customer success. For the first time, producers, editors and marketers can collect video from any mobile device and easily integrate that content into fresh and relevant ads that are keyed to a live broadcast for TV, OTT and digital applications. The combination of Burst technology and hands-on support provided by the company’s team of video production professionals means that brands now have a tool of unprecedented power and creativity that allows them to speak to potential consumers when viewer engagement is at its peak, build new and compelling video inventory, and monetize that video inventory more efficiently.

As an example, if an advertiser buys time during a broadcast of any kind, Burst will use its proprietary video algorithms to search Burst “bubbles” – containers of video content uploaded to the Burst cloud –for video clips relevant to the event and appropriate to the advertiser’s needs. Those clips are reviewed and selected by a team of Burst video pros and broadcast production staff and quickly incorporated into an upcoming Real Time Commercial for broadcast, digital or OTT delivery. Alternately, advertisers and broadcasters can solicit viewers to upload user-generated video to Burst directly during a broadcast. Burst staff and broadcast producers then follow the same review and selection routine to seamlessly merge the user-generated content into a Real Time Commercial.

Burst On TV and Burst Real Time Commercial are available immediately directly from Burst. For more information and sales inquiries, contact Burst at 617-977-9500 or info@burst.com.

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.

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Media Contact
Message & Medium (for Burst)
Chris Nahil
chris@message-medium.com
617-529-6126

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New Money: Burst Raises Funding From Sinclair Broadcast Group

New Money: Burst Raises Funding From Sinclair Broadcast GroupMar. 7, 2016

Burst offers mobile video software that lets users capture video and upload it to the cloud, and then integrate the content into broadcast TV and social channels. In a January SEC filing, the company had disclosed raising $5.3 million in equity and debt, but did not disclose the investors at the time. In a news release, Burst said the new funding “to extend its lead in helping customers navigate the dynamic mobile-to-television technology landscape.” Burst CEO/co-founder Bryant McBride said. Click here to read more

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Burst Announces New Investment Round; Sinclair Digital Ventures, Horizon Media Lead Investment in Mobile Video Innovator

Burst Announces New Investment Round; Sinclair Digital Ventures, Horizon Media Lead Investment in Mobile Video InnovatorMarch 7, 2016

BOSTON— Burst, the mobile video technology platform that enables broadcasters, media companies, rights holders and brands to leverage the power of user-generated content (UGC), today announced that it has received equity investments from two strategic partners: Sinclair Digital Ventures, a wholly owned subsidiary of Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), one of the largest and most diversified television broadcasting companies in the country, and Horizon Media, the largest and fastest growing privately held media services agency in the world. Burst will use the investment to extend its lead in helping customers navigate the dynamic mobile-to-television technology landscape. Terms of the investment round were not disclosed.

Leading media companies, such as Sinclair, use Burst to quickly capture, curate, broadcast and monetize the kind of UGC and controlled video content that consumers want. Whether content is sourced from reporters, stringers or social teams, the Burst platform is unique in that it facilitates the seamless acquisition of behind the scenes, authentic, raw mobile video of sports, breaking news, weather, concerts, social media and other events without disrupting existing workflows. With enhanced traditional linear feeds, live broadcasts, studio content and on-demand digital shows, Burst customers have increased their audience, content engagement and monetization of both broadcast and digital video delivery.

The Burst platform enables customers to upload mobile videos without an app download. Video is then quickly curated and published to linear television, social streams and digital platforms with just a few clicks. This speed and simplicity helps create a compelling new video engagement experience that builds brands through deeper fan engagement and differentiates companies as first-to-market video leaders. Additionally, Burst helps media companies and broadcasters build 100% new linear and digital video inventory quickly, easily and cost-effectively.

“Burst’s technology platform is the ideal catalyst for any video-driven organization that understands the massive change taking place in the broadcast and video media world today,” said Bryant McBride, Chief Executive Officer and Co-Founder of Burst Inc. “Sinclair and Horizon, visionary companies in their own right, understand the radical transition from a limited number of channels and traditional content creation to a world with millions of online, broadcast and mobile options and quality content that can be produced quickly and at scale. Burst is leading the way in helping media innovators take advantage of this market transformation.”

“Sinclair is deeply committed to delivering our content to our viewers via whatever means they choose to consume it – broadcast, online or mobile,” said Rob Weisbord, Chief Operating Officer of Sinclair Digital Group. “Burst is a must-have platform that will allow us to deliver incremental, relevant content quickly and efficiently, without disrupting our existing production workflows. It enables Sinclair to further tap the market emergence of millennials who are at the epicenter of mobile video consumption.”

“We are always looking to help brands to engage with consumers in a more authentic way,” said John Finger, Director of Business Strategy, charged with venture investments at Horizon Media. “User generated content that can be easily created, sourced, curated and deployed, is a huge opportunity for brands, and Burst has technology and skill to make it happen.”

About Burst
Burst (www.burst.com) is a leading mobile video technology company that is transforming the way people watch TV. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and controlled content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association. The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees. The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

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Contact:
Chris Nahil
Message & Medium (for Burst)
chris@message-medium.com
617-529-6126

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